Ronnie Fieg is a Queens-native most known for his contribution to sneaker culture and his established menswear clothing line, Kith. With successful collaborations under his belt with Puma, Asics, New Balance and many others, Fieg can now add his latest collab involving a cereal bar to his resume. The menu allows costumers to build there very own cereal box featuring: Rice Krispies Treats, Cookie Crisp, Cinnamon Toast Crunch and other favorites. There are also a wide range of milk to choose from as well as other treats as seen on the menu. Although most people would find a cereal bar at a menswear store front to be random, it’s been said that the idea is a childhood dream come true for Fieg. Depending on how you customize your cereal box, prices vary at $6 to $7 and also an extra 75cents for special toppings. Stop by the store front to shop for Kith merchandise and also to enjoy some breakfast while you’re at it.